Feminism A Feminist Perspective - 1505 Words

Author Tutor Course Date Feminism is a movement that is targeted towards a common goal which is, achieving equal rights for women in each sector; cultural, economic, social and personal. Its main aim is to seek to establish equal opportunities for women in education and employment. A feminist advocate is in charge of supporting the rights of women and advocating for equality. The feminist movement on the other hand campaign for women rights and protect girls and women from being mistreated (Adel 56). Feminism began in the nineteenth and twentieth century when the plight of women became a great issue. Feminism then and now still promotes equality for women. Discussed below will be feminism in its various forms and in different environments. Some types of feminism have been criticized taking into account our differences in culture and beliefs, and this has led to the formulation of ethnically specific and multicultural forms of feminism (Adel 77). The Feminist theory aims to understand why women are undergoing gender inequalities in the political, job and household sectors. By providing a critique of the political and social relations, the theory tries to highlight what is going wrong in the society in general. Feminism is a movement that promotes full equality of women with men and a high valuation of women as equal human beings both theoretically and practically. Feminism is both a way of thinking about the world and a way of acting in it ( Diana 58). Feminism inShow MoreRelatedFeminism : A Feminist Perspective1083 Words   |  5 PagesFeminism is an interesting topic to cover. Feminism is often associated with or assumed to be radical feminism, despite the fact that they are two different mindsets. Feminism, in its purest sense, is the seeking of gender equality in society. It seeks to go against the idea of male supremacy and gender stereotypes, saying that both of the two are oppressive and uncalled for. Radical feminism tends to have more to do with the concept of patriarchy, saying that female dominance has been â€Å"historicallyRead MoreFeminism : A Feminist Perspective1168 Words   |  5 Pagesactivism has influenced my intellectual journal through feminist theory. Feminism is a contentious topic with matters that pertain to contemporary feminism, including the following: reproductive rights; equal access to education and employment; marriage equality; violence against women; and the sex trade. While these are only a few of the issues faced by feminists, it is evident that feminism has great value in today’s society. My journey with feminism began in high school when a professor shared negativeRead MoreFeminism : A Feminist Perspective2541 Words   |  11 Pagesignored in criminology. After this, the second wave of feminism interest came mid-twentieth century. This wave led to renewed interest in female offenders. Feminism is a set of theories and strategies to make gender the central focus in social change. This will help in attempts to understand relationships, institutions and processes. To broadly summarize, feminism is the belief that women are inherently of equal worth to men. Many feminist views believe women suffer from oppression and discriminationRead MoreFeminism : A Feminist Perspective1904 Words   |  8 Pagesthe 19th century to the present day, feminism has evolved over periods of time, shaped and molded our structure of society into what it is today. Feminism, the exploration and critique of male power that challenges traditional sex roles has always played a major role and been expressed in classic and modern literacy. From press articles, to film productions. From plays to books. Along with this, feminist literary and cultural theories were born from feminists who also challenge and analyze the expressionsRead MoreFeminism : A Feminist Perspective1667 Words   |  7 PagesM odern Feminism Before we begin, I want you to create a picture in your head. You read that there is going to be a feminist rally in your local city this afternoon. What does your mind picture? Lots of pink I’m sure. Who is there? Why, a bunch of women, of course! And what could they possibly want this time? I’ll let you keep that one to yourself. We all know that in today’s world, feminism is often seen as a joke. Just a bunch of white women prancing around with signs expressing their angst forRead MoreFeminism : A Feminist Perspective1567 Words   |  7 PagesTo Be or Not to Be a Feminist Not identifying as a feminist, I have become oblivious to some of the things that go on where thousands of women fight for on my behalf. I have identified myself as a non feminist and believe in the things that I have always been taught. Yet, there is many in my life who have identified themselves to be feminism or follow in the beliefs of feminism. With this subject being one that everyone already has their opinion about; we have no use trying to argue it, despite whoRead MoreFeminism : A Feminist Perspective1321 Words   |  6 Pagesthen congratulations -- you re a feminist! (Kingston). People who advertise feminism in this manner are exactly how feminists have reached the point they are today. Feminists are demonizing men to sexual predators and using popular culture as ground zero for their activism campaigns, to show females as either a victim or the hero who empowered herself as a woman. These absurd characteristics come to mind when someone speaks of feminism today. When a mo dern feminist does not adhere to some ridiculousRead MoreFeminism : A Feminist Perspective2502 Words   |  11 Pagesâ€Å"But, of course, you might be asking yourself, Am I a feminist? I might not be. I don t know! I still don t know what it is! I m too knackered and confused to work it out. That curtain pole really still isn t up! I don t have time to work out if I am a women s libber! There seems to be a lot to it. WHAT DOES IT MEAN? I understand. So here is the quick way of working out if you re a feminist. Put your hand in your pants. a) Do you have a vagina? And b) Do you want to be in charge of itRead MoreFeminism : A Feminist Perspective1965 Words   |  8 Pagespeople think of the words â€Å"feminist† or â€Å"feminism† it sometimes open the doors to a scrutinizing debate. People will go back and forth on their opinions of this delicate topic causing some people to change their minds where as others will just add more fuel to their own fire by making the ir beliefs even stronger for the next time they wish to defend their thoughts and ideas. Those people who stand by their strong supportive thoughts, ideas, and beliefs on the topic of feminism are known as a feminist’sRead MoreSecond Wave Feminism : A Feminist Perspective2232 Words   |  9 PagesWhat is feminism? What makes someone a feminist? In today’s society, a common answer might be â€Å"an angry lesbian that hates men.† However, feminism as defined by the OED, is â€Å"the advocacy of women’s rights on the grounds of political, social, and economic equality to men.† Simply put, a feminist is someone who believes that women and men should be treated equally, regardless of gender. The rise in feminism is due in part to the multiple waves of feminist movements that have raised awareness concerning

Celebrity Endorsed Advertising - 2343 Words

In today s world of fiercely competitive and highly fragmented market, every company tries to maximise the share of its target market segment to optimise its profit. To achieve this goal, companies try a combination (or mix) of various marketing tools and techniques as their marketing strategy. Advertising is one of the important components of the communication mix through which companies convey their offerings to present and potential customers and general public as well. This essay will discuss the various aspects of celebrity endorsement as a prevailing advertising technique along with critical evaluation of the phenomenon of multiple celebrity endorsement as a marketing tool and the and will conclude with taking on overview of†¦show more content†¦Furthermore there are other researches as well which suggest that the approach of using a celebrity to endorse a product can not be viewed as a general practice of using any celebrity for any product endorsement. Pornpitakpan (2003), while discussing match-up hypothesis, describes the results of a study by Erdogen et al (2001) which suggests that British advertising agency managers considered various criteria like celebrity- target audience match, celebrity-product match, overall image of the celebrity, cost of hiring the celebrity, celebrity trustworthiness, controversy risk, celebrity familiarity, celebrity prior endorsements, celebrity likeability, risk of celebrity overshadowing the brands, celebrity expertise, celebrity profession and celebrity physical attractiveness. A match between the target market and the endorser is important for effectively transmitting right message to target audience. For example, the advertisements which are produced by Pepsi, are mostly targeted for youths and so the celebrity endorsers that they use in their advertisements are young personalities. The match up hypothesis goes true for the multiple celebrity advertising as well. A good example of this is the Pulse Polio campaign taken up in India to eradicate the polioShow MoreRelatedThe Consumer Attitudes Towards Brands Essay1316 Words   |  6 Pagesrevealed that there are declining returns attached with involving celebrities in advertising campaigns. For instance, the demands for remunerations by celebrities are rising with many celebrities endorse several brands at the same time and may at times, shift their endorsement to competing brands. The recent negative publicity generated by some celebrities increase the risk of negative returns; however, since the use of celebrities for brand promotion is constantly practiced by sponsors, it depictsRead MoreCelebrity Endorsement Marketing Campaigns1497 Words   |  6 PagesOctober 20, 2008 Celebrity Endorsement Marketing Campaigns Celebrity endorsement is a billion dollar industries today (Kambitsis et al., 2002) with companies signing deals with celebrities hoping that they can help them stand out from the clutter and give them a unique and relevant position in the mind of the consumer. According to Solomon (2002), the reasons for using celebrity endorsement involves its potential to create awareness, positive feelings towards their advertising and brand. ResearchRead MoreHerbal Essences: In Pursuit of Beautiful Hair Essay1396 Words   |  6 Pagesstyles of the time. Herbal Essences was only making their target audience natural so as to attempt to reach the largest amount of consumers. About thirty years after the original debut of the Herbal Essences shampoo product, a drastic change in advertising became noticeable. Because an entirely new generation had appeared and society had changed in every aspect, beauty needs were different. In a 2002 magazine advertisement for Jane, Herbal Essences appears with a completely different approach to attractingRead MoreEffective Use of Celebrity Endorsement as an Advertising Strategy2892 Words   |  12 Pagesunderstanding of effective use of celebrity endorsement as an advertising strategy. The types of sources covered when conducting this research included journals, articles, books and dissertation which relevant to the celebrity endorsement. There are four main parts need to be emphasis, first is the history and background, second is evaluation of three theories model; which consists of TEARS model shows celebrity play an important role in facilitating advertising effectively, The Meaning TransferRead More Celebrity Puppe ts Essay1086 Words   |  5 PagesCelebrity Puppets The concept of using sports stars to market non-sport items has soared to new heights. Every corporation in the world is trying to get the edge over their competitors. The classic example is that of the â€Å"Cola Wars.† During the 1980s, Pepsi and Coca Cola began an advertising slugfest, in which Pepsi emerged victorious by using Madonna and Michael Jackson as puppets in their commercials. These two companies, as well as thousands of others, have taken advantage of exposing celebritiesRead MoreEffective Use of Celebrity Endorsement as an Advertising Strategy2878 Words   |  12 Pagesunderstanding of effective use of celebrity endorsement as an advertising strategy. The types of sources covered when conducting this research included journals, articles, books and dissertation which relevant to the celebrity endorsement. There are four main parts need to be emphasis, first is the history and background, second is evaluation of three theories model; which consists of TEARS mode l shows celebrity play an important role in facilitating advertising effectively, The Meaning TransferRead MoreImpact of Celebrity Endorsements on Brand Image1321 Words   |  6 PagesImpact of Celebrity Endorsements on Brand Image Introduction Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics that are observed and celebrities generally differ from the social norm and enjoy a high degree of public awareness. The term Celebrity refers to an individual who is known to the public actors e.gRead MoreLiterature Review Celebrity Chef4456 Words   |  18 PagesLiterature search, methodology used 5 2.3. Description of sub-topics 6 3. SUMMARY OF LITERATURE REVIEWED 8 4. A REVIEW OF CELEBRITY ENDORSEMENT 9 4.1. Effectiveness of celebrity endorsement 9 4.2. The consumer 10 4.2.1. Association to celebrity endorsement 11 4.2.2. Perception of association 12 4.2.3. Attitudes towards the endorser 12 4.3. Positive or negative effects of celebrity endorsement 13 4.4. Purchase intentions 14 5. CONCLUSION 15 5.1. Implications for practitioners 15 5.2. ImplicationsRead MoreQualitative Research and Celebrity Endorsement24767 Words   |  100 PagesThe Effectiveness of Celebrity Endorsement in India Abstract   The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete, such as endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising, it is been used quite extensively in the present era. The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication managementRead MoreEffectiveness Of Celebrity Endorsement On Consumer Brand Preference2728 Words   |  11 Pages Effectiveness of Celebrity Endorsement on Consumer Brand Preference Submitted by Aakash Pandya Table of Contents 1. Introduction 3 1.1 Background of the Study 3 1.2 Research Problem 5 1.3 Research Objective 6 1.4 Significance of the study 6 II. Literature Review 7 2.1 Hypothesis 8 2.2 Significance of the study 9 III Research Methodology 10 3.1 Research Design 10 3.2 Population 10 3.3 Sample Size and Sampling Method 10 3.4 Data Collection 11 3.5 Analysis and discussion

Being a vegetarian Free Essays

It is extremely important to take good care of your health. Our health is our wealth. As much as possible we do not want to get sick and become regular hospital visitors as hospitalization serves as an eye opener telling us to slow down because we are risking our health and our lives. We will write a custom essay sample on Being a vegetarian or any similar topic only for you Order Now It is pretty obvious that every year more and more people die because of unhealthy living. In industrial countries, life-style diseases such as obesity, diabetes, high cholesterol, high blood pressure, heart disease, and cancers are widespread. (â€Å"Home for Animals- A Farm Sanctuary†). We do not want to have any of those diseases isn’t it? We need to prevent those diseases from ruining our lives and one of the many solutions is Vegetarianism. Vegetarianism is the practice of not consuming meat, with or without the use of other animal derivatives, such as dairy products or eggs (â€Å"What is vegetarianism†). The term vegetarian generally means a person who does not consume animal products; this includes land and sea animals. Most vegetarians generally do consume eggs and dairy products (milk products). The four main types of vegetarians are: †¢ Lacto-vegetarians – they consume dairy products, but no eggs. Most do consume honey. †¢ Ovo-vegetarians – they consume eggs, but no dairy. Most do consume honey. †¢ Lacto-ovovegetarians – they consume eggs and dairy. Most do consume honey. †¢ Vegans – only consume plant-based foods (no dairy, eggs or honey). (â€Å"What Is The Vegetarian Diet? What Are The Benefits Of A Vegetarian Diet†). It is very difficult imagining yourself in a restaurant eating vegetable salad when the person seated beside you is eating steak, chicken or turkey. But if you come to think of it there are many health benefits you could get by being a vegetarian. Many studies indicate that a vegetarian diet helps you combat several unwanted diseases, and vegetarian people are 50% less likely to develop heart diseases as compared to non-vegetarian people. Do you know that apart from heart diseases, saturated fat and cholesterol present in meat and dairy products also cause brain strokes? Research confirms that strokes kill an Americas every three minutes. Research also reveals that people consuming good quantity of fruits and vegetables face the lowest risk of developing heart or brain stroke. Many doctors claim that a low fat vegetarian diet reduces the risk of suffering a heart attack by more than 80% and the risk of developing cancer by nearly 60%. (â€Å"Health Benefits of Being a Vegetarian†) Weight loss is one of the many benefits of being a vegetarian. You will never find a fat vegetarian anywhere. Meat takes quite a while to be digested. It is easier for our stomach to digest fruits and vegetables. Aside from that they contain vitamins and minerals. You are not aware that you are losing weight and gaining more energy as time passes by. Do you know vegetarians are less likely to die from heart disease, type 2 diabetes, hypertension, and prostate and colon cancer? The reason is simple. The vegetarian diet is rich of cancer preventing foods including vegetables, whole grains, fruits, soy, nuts, and beans. In fact your chances of developing cancer reduce manifolds if you minimize the intake of meat. (â€Å"Health Benefits of Being a Vegetarian†). Avoiding meat and being a vegetarian is challenging and very hard to do. But if you will try to embrace its long term benefits you will then realized that it is better to be a vegetarian than sorry. Works Cited Smith Jenny R. , â€Å"Health Benefits of Being a Vegetarian†. Ezine Aricles. 21 May 2010. http://ezinearticles. com/? Health-Benefits-of-Being-a-Vegetarianid=2050473. â€Å"Home for Animals- A Farm Sanctuary†. Expert Article. Web. 21 May 2010 http://www. heimat-fuer-tiere. de/english/articles/med/meat_makes_you_sick. shtml. â€Å"What Is The Vegetarian Diet? What Are The Benefits Of A Vegetarian Diet?. Medical News Today. â€Å"27 May 2004 . 21 May 2010. http://www. medicalnewstoday. com/articles/8749. php â€Å"What is vegetarianism†. veggieheaven. com. 21 May 2010. http://www. veggieheaven. com/info/what_is_vegetarianism/ How to cite Being a vegetarian, Papers